Flyer Distribution Policy

Durango School District (DSD) collaborates with many community groups and organizations that sponsor activities of an educational or enrichment nature for students or staff. If they fit our criteria and follow our policy, these groups are allowed to distribute materials electronically through Peachjar.

No printed flyers: DSD does not allow any printed flyers to be delivered, posted, or hand-delivered to students at our schools. Digital flyers delivered via email through Peachjar software enables community groups to easily reach parents electronically year-round and increase registrations for their programs, activities, and events. Parents appreciate Peachjar because they can easily access important information and resources from their school and community and click to take action.
Consistent policy enforcement: DSD enforces the same policy for all community groups, businesses and agencies, regardless of their size, nonprofit status, fundraising need, or perceived benefits to the community. We reserve the right to reject any flyer that does not fit the criteria of our distribution policy and/or to refuse access to the district's Peachjar account and delivery system.

How It Works

Every free flyer submission goes through this process:

Review these qualifications and limitations to ensure your program/event is appropriate for our Community Free Program.
Durango School District will review your application in 3-5 business days and notify you whether or not your program event qualifies.
If your flyer is approved by the school district, it’s all set for distribution. If denied by the school district, you will be notified and your flyer will not be distributed.
Free flyer submission is limited to one every six months for an organization.
Free flyer are limited to content that enriches current 9-R curriculum.

Approval of a flyer for free submission does not imply a contract, obligation, or promise to deliver said flyer on a specific date. Free flyers are not eligible for distribution outside of regular distribution schedule. For best results, it is recommended that you submit your flyer through the Peachjar portal.
If you believe you qualify for free distribution, please email [email protected]. In your email, explain the qualifiers of your program for free insertion (free program, unlimited scholarships etc.).

All electronic or print materials distributed WILL NOT:

Promote hostility, disorder or violence
Attack ethnic, racial or religious groups
Discriminate, demean, harass or ridicule any person or group of persons on the basis of gender
Be libelous
Have a seeming adverse impact on district enrollment, finances, or programming capabilities
Inhibit the functioning of the school and/or school district
Override the school/school district identity
Promote, favor or oppose the candidacy of any candidate for election, adoption of any bond/budget issues or any public question submitted at any general, county, municipal or school election
Be obscene or pornographic as defined by prevailing community standards throughout the district
Promote the use of drugs, alcohol, tobacco, firearms or certain products that create community concerns
Promote any religious or political organization
Promote particular agendas or platforms
Use any district or school logo without prior written approval

In order to maintain consistency in the flyer distribution process, we ask that you please follow the aforementioned guidelines. You are welcome to contact 9-R Communications with any questions regarding these policies at [email protected] or at (970) 247-5411. We thank all our partners for their continued support and for bringing various educational and learning opportunities to our students.

Peachjar fee-waiver criteria

Under certain circumstances, flyers may qualify for a fee waiver.

Third-party programs and events (not sponsored by Durango School District or one of its schools)

To qualify for a fee waiver, a flyer for a program or event that is not sponsored by Durango School District or a district school must meet the following conditions:

Direct benefit to students: The event, program, or resource must be open to all students (or a broad age range) and support education, well-being, or enrichment without requiring a qualification process.
No future fees or promotions: The flyer cannot promote fee-based services (even if they are discounted), businesses, or programs that require payment after an initial free session.

Fundraising guidelines:

School- or district-sponsored fundraisers (e.g., PTO/PTA events, club or athletic fundraisers, district-approved donation drives) qualify for a waiver.
Personal or third-party fundraisers (e.g., GoFundMe campaigns, medical fundraisers, product sales for outside organizations) do not qualify and should be shared through school newsletters, social media, or direct outreach.

Local, nonprofit, or community partner: The organization must physically reside within Durango School District boundaries and not be a nationally recognized entity.
No vendor or sponsor revenue: If the event includes vendors, sponsors, or third-party revenue, it does not qualify for a waiver.

School- or district-sponsored programs and events

To qualify for a fee waiver, a flyer for a program or event that is sponsored by Durango School District or a district school must meet the following conditions:

School- or district-sponsored event: The event or program must be organized by Durango School District or one of its schools, programs, clubs, or official parent groups (e.g., PTO/PTA, booster clubs).
Proceeds must directly support school: All proceeds after expenses must directly support the school’s budget or programs. Fees will not be waived for events/programs that benefit nonprofits, individuals, or companies.
Recommendations for athletic events and programs: Athletic teams and games are best promoted directly through school channels, such as school newsletters, social media, or direct outreach.

Submissions are limited to one free flyer distribution every six months, per district- or school-sponsored event or program. If you wish to promote your district- or school-sponsored event or program more frequently than every six months, you may choose to distribute a standard flyer, subject to Peachjar's service fees.

How much does it cost?

Fee-based or fundraising events/ activities

Any agency that offers an activity or service for a fee to parents, students, or staff — even with scholarships or discounts for certain groups — must pay Peachjar a per-school fee that is typically much less than the cost to copy and deliver paper flyers to each school.

The cost for distribution is $25 per flyer for one week of electronic distribution per school site. (Flyers remain viewable on recipients' Peachjar Dashboard for up to 28 days after distribution.)

Truly free events/activities

Fees may be waived for flyers promoting truly free events and programs that enrich current DSD curriculum. For information on fee waivers, see "Peachjar Fee-Waiver Criteria" below.

Enter Title

How It Works

Every free flyer submission goes through this process:

Review these qualifications and limitations to ensure your program/event is appropriate for our Community Free Program.
Durango School District will review your application in 3-5 business days and notify you whether or not your program event qualifies.
If your flyer is approved by the school district, it’s all set for distribution. If denied by the school district, you will be notified and your flyer will not be distributed.
Free flyer submission is limited to one every six months for an organization.
Free flyer are limited to content that enriches current 9-R curriculum.

For best results, it is recommended that you submit your flyer through the Peachjar portal.
If you believe you qualify for free distribution, please email [email protected]. In your email, explain the qualifiers of your program for free insertion (free program, unlimited scholarships etc.).

Flyer content guidelines

Please follow these guidelines when creating your promotional materials for distribution to parents:

Education focused: Information/event must be education related and/or align to Colorado Academic Standards.
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Include individual contact: The flyers must include the organization’s name and the name and phone number and/or e-mail address of an individual that people can contact with questions.
Stay neutral and keep it positive: Flyers must comply with the additional guidelines listed in "Things to avoid," below

In addition, please note the following:

Automatic disclaimer: All flyers will AUTOMATICALLY include the following disclaimer: “These materials are neither sponsored nor endorsed by Durango School District 9-R.”
Allow 48 hours for review: Please allow up to two business days for review and response/approval.
Flyer submission timeline: All flyers should be provided to the Communications Department for review no less than two weeks prior to the event.
Consistent policy enforcement: DSD enforces the same policy for all community groups, businesses and agencies, regardless of their size, nonprofit status, fundraising need, or perceived benefits to the community.
Right to refuse: We reserve the right to reject any flyer that does not fit the criteria of our distribution policy and/or to refuse access to the district's Peachjar account and delivery system.

Things to avoid

All electronic or print materials distributed WILL NOT:

- Promote hostility, disorder or violence
- Attack ethnic, racial or religious groups
- Discriminate, demean, harass or ridicule any person or group of persons on the basis of gender
- Be libelous
- Have a seeming adverse impact on district enrollment, finances, or programming capabilities
- Inhibit the functioning of the school and/or school district
- Override the school/school district identity
- Promote, favor or oppose the candidacy of any candidate for election, adoption of any bond/budget issues or any public question submitted at any general, county, municipal or school election
- Be obscene or pornographic as defined by prevailing community standards throughout the district
- Promote the use of drugs, alcohol, tobacco, firearms or certain products that create community concerns
- Promote any religious or political organization
- Promote particular agendas or platforms
- Use any district or school logo without prior written approval

How to submit electronic flyers to Peachjar

Approved community organizations may request that digital flyers be sent home to families through Peachjar using the following steps:

Visit www.peachjar.com
Sign up as an organization.
Upload your flyer.
Select a FUTURE WEDNESDAY for distribution, as flyers are only sent on Wednesdays.
Enter your payment information, and submit your flyer. See details about fees below.

View a step-by-step visual guide for creating a Peachjar account and submitting a flyer.

Your flyer will be automatically submitted to the district's Communications Department for approval. Once approved, your flyer will be emailed to parents on your selected Wednesday and will remain viewable on their Peachjar Dashboard for up to 28 days after distribution.

Does my organization qualify?

In order to distribute a flyer through Peachjar, an organization must not be excluded by the following criteria:

No outside schools: Flyers submitted from schools located in La Plata County that are not part of Durango School District are not allowed. This includes charter schools, home school programs, online schools, and religious schools
No religious organizations: Flyers may not promote any religion or religious organization, or promote any events or activities organized in whole or in part by a religious organization
No political organizations: Flyers may not promote any political organization or mention the candidacy of any candidate for election