Flyer Distribution Policy

Durango School District (DSD) collaborates with many community groups and organizations that sponsor activities of an educational or enrichment nature for students or staff. If they fit our criteria and follow our guidelines, these groups are allowed to distribute materials electronically through Peachjar.

No printed flyers: DSD does not allow any printed flyers to be delivered, posted, or hand-delivered to students at our schools. Digital flyers delivered via email through Peachjar software enables community groups to easily reach parents electronically year-round and increase registrations for their programs, activities, and events. Parents appreciate Peachjar because they can easily access important information and resources from their school and community and click to take action.
Automatic disclaimer: All flyers will AUTOMATICALLY include the following disclaimer: “These materials are neither sponsored nor endorsed by Durango School District.”
Allow five days for review: Please allow up to five business days for review and response/approval.
Flyer submission timeline: All flyers should be provided to the Communications Department for review no less than two weeks prior to the event.
Consistent enforcement of policy: DSD enforces the same policy for all community groups, businesses, and agencies, regardless of their size, nonprofit status, fundraising need, or perceived benefit to the community.
Right to refuse: We reserve the right to reject any flyer that does not fit the criteria of our distribution policy and/or to refuse access to the district's Peachjar account and delivery system.

Does my organization qualify?

In order to distribute a flyer through Peachjar, an organization must not be excluded by the following criteria:

No outside schools: Flyers submitted from schools located in La Plata County that are not part of DSD are not allowed. This includes charter schools, home school programs, online schools, and religious schools.
No religious organizations: Flyers may not promote any religion or religious organization, or promote any events or activities organized in whole or in part by a religious organization.
No political organizations: Flyers may not promote any political organization or mention the candidacy of any candidate for election.

How to submit electronic flyers to Peachjar

Approved community organizations may request that digital flyers be sent home to families through Peachjar using the following steps:

Visit www.peachjar.com
Sign up as an organization.
Upload your flyer.
Select a FUTURE WEDNESDAY for distribution, as flyers are only sent on Wednesdays.
Enter your payment information, and submit your flyer. See details about fees below.

View a step-by-step visual guide for creating a Peachjar account and submitting a flyer.

Your flyer will be automatically submitted to the district's Communications Department for approval. Please allow up to five business days for approval. Once approved, your flyer will be emailed to parents on your selected Wednesday and will remain viewable on their Peachjar Dashboard for up to 28 days after distribution.

Flyer content guidelines: Dos and don'ts

What to do

Please follow these guidelines when creating your promotional materials for distribution to parents:

Education focused: Information/event must be education related and/or align to Colorado Academic Standards.
Include individual contact: The flyers must include the organization’s name and the name and phone number and/or e-mail address of an individual that people can contact with questions.
Stay neutral and keep it positive: Flyers must comply with the guidelines listed in "What to avoid," below.

What to avoid

Electronic or print materials distributed WILL NOT be approved if they:

Originate from a business/organization located outside of Southwest Colorado
Promote hostility, disorder or violence

Attack ethnic, racial or religious groups
Discriminate, demean, harass or ridicule any person or group of persons on the basis of gender
Be libelous
Have a seeming adverse impact on district enrollment, finances, or programming capabilities
Inhibit the functioning of the school and/or school district
Override the school/school district identity
Promote, favor or oppose the candidacy of any candidate for election, adoption of any bond/budget issues or any public question submitted at any general, county, municipal or school election
Be obscene or pornographic as defined by prevailing community standards throughout the district
Promote the use of drugs, alcohol, tobacco, firearms or certain products that create community concerns
Promote any religious or political organization
Promote particular agendas or platforms
Use any district or school logo without prior written approval

How much does it cost?

Fee-based events, programs, or resources

Any agency that offers an activity or service for a fee to parents, students, or staff — even with scholarships or discounts for certain groups — must pay Peachjar a per-school fee that is typically much less than the cost to copy and deliver paper flyers to each school.

The cost for distribution is $25 per flyer for one electronic distribution per school site. (Flyers remain viewable on recipients' Peachjar Dashboard for up to 28 days after distribution.)

Truly free events/activities

Fees may be waived for flyers promoting truly free events and programs that also enrich current DSD curriculum. For information on fee waivers, see "Fee-waiver criteria: Does my flyer qualify?" below.

Fee-waiver criteria: Does my flyer qualify?

Under certain circumstances, flyers may qualify for a fee waiver. Please review the flowchart at the bottom of this web page or the guidelines below to determine whether your flyer qualifies.

Third-party programs and events (not sponsored by DSD or one of its schools)

To qualify for a fee waiver, a flyer for a program or event that is not sponsored by DSD or a district school must meet the following conditions:

Direct benefit to students: The event, program, or resource must be open to all students (or a broad age range) and support education, well-being, or enrichment without requiring a qualification process.
No future fees or promotions: The flyer cannot promote fee-based services (even if they are discounted), businesses, or programs that require payment after an initial free session.

No fundraisers: Personal or third-party fundraisers (e.g., GoFundMe campaigns, medical fundraisers, product sales for outside organizations) do not qualify and should be shared through school newsletters, social media, or direct outreach.
Must be a local nonprofit or community partner: The organization must physically reside within DSD boundaries and not be a nationally recognized entity.
No vendor or sponsor revenue: If the event includes vendors, sponsors, or third-party revenue, it does not qualify for a waiver.

Important: Submissions are limited to one free flyer distribution every six months, per third-party event or program. If you wish to promote your event or program more frequently than every six months, you may choose to distribute a standard flyer, subject to Peachjar's service fees.

School- or district-sponsored programs and events

To qualify for a fee waiver, a flyer for a program or event that is sponsored by DSD or a district school must meet the following conditions:

School- or district-sponsored event: The event or program must be organized by DSD or one of its schools, programs, clubs, or official parent groups (e.g., PTO/PTA, booster clubs).
Proceeds must directly support school: All proceeds after expenses must directly support the school’s budget or programs. Fees will not be waived for events/programs that benefit nonprofits, individuals, or companies.
Fundraising guidelines: School- or district-sponsored fundraisers (e.g., PTO/PTA events, club or athletic fundraisers, district-approved donation drives) qualify for a waiver.
Recommendations for athletic events and programs: Athletic teams and games are best promoted directly through school channels, such as school newsletters, social media, or direct outreach.

Important: Submissions are limited to one free flyer distribution every six months, per district- or school-sponsored event or program. If you wish to promote your district- or school-sponsored event or program more frequently than every six months, you may choose to distribute a standard flyer, subject to Peachjar's service fees.

How to request a fee waiver

If you believe your flyer qualifies for free distribution, please email DSD Communications. In your email, explain why your program, event, or resource qualifies for a fee waiver. Once submitted, every fee-waived flyer submission goes through this process:

DSD will generally review your application within two business days and notify you whether or not your flyer qualifies.
If your flyer is approved by the district, it’s all set for distribution. If denied by the district, you will be notified as to the reason and your flyer will not be distributed.
Free flyer submission is limited to one every six months per event or program.
Free flyer are limited to content that enriches current DSD curriculum.

Approval of a flyer for free submission does not imply a contract, obligation, or promise to deliver said flyer on a specific date. Free flyers are not eligible for distribution outside of the regular Wednesday distribution schedule.

Questions? Contact us

Flyer Distribution Policy

Flyer Fee and Approval Flowchart